COMPUTING RESEARCH HIGHLIGHT OF THE WEEK [June 15- June 21]
Computer Program Spots Fake Product Reviews
A new computer program can spot fake online product reviews by determining whether the distribution of one-star through five-star scores appears natural or not.
A graph of an animal population in the wild often has a distinctive shape, with the animal’s numbers rising and falling in cycles in response to how many predators there are around or how much food there is to eat.
One team of computer scientists applied this knowledge to online reviews. They discovered that when they graphed the number of one-star through five-star reviews on different review sites, they found distinctive graph shapes. Fake reviews knock those shapes askew, they said, which lets them mathematically scan for what may be paid-for positive feedback.
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Source: Innovation News Daily
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Computing Research Highlight of the Week is a service of the Computing Community Consortium and the Computing Research Association designed to highlight some of the exciting and important recent research results in the computing fields. Each week a new highlight is chosen by CRA and CCC staff and volunteers from submissions from the computing community. Want your research featured? Submit it!.
