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Computer Program Spots Fake Product Reviews

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Artificial Intelligence


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Computer Program Spots Fake Product Reviews

A new computer program can spot fake online product reviews by determining whether the distribution of one-star through five-star scores appears natural or not. A graph of an animal population in the wild often has a distinctive shape, with the animal’s numbers rising and falling in cycles in response to how many predators there are around or how much food there is to eat.

One team of computer scientists applied this knowledge to online reviews. They discovered that when they graphed the number of one-star through five-star reviews on different review sites, they found distinctive graph shapes. Fake reviews knock those shapes askew, they said, which lets them mathematically scan for what may be paid-for positive feedback.

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Source: Innovation News Daily

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